We managed to spark a bit of controversy through a campaign we made for the associations harm reduction project Rusopplysningen
. The aim is to deliver accurate and science-based information about drugs without moralizing. By informing about the effects, risks and providing safety guidelines, we hope to minimise the harms of drug use.
We made a series of posters that we hung at a few select strategic locations near the parliament. Because some people found the campaign offensive they started the media fire and within a few days what was originally a tiny campaign of just a few posters got nationwide coverage on all major news outlets.
The original campaign is in Norwegian, but here are some mockups with English translations.